General Motors Marketing Plan - 1287 Words

Product Strategy General Motors has always had a reputation of diluted products. They had many vehicle lines with many differend brands. This idea was to offer a product that appealed to many different target markets. They have since simplified their product lines by selling off certain brands. Oldsmobile, Saturn, Saab, Hummer, and Pontiac have been disbanded and the new General Motors is a tighter more organized business as a result. Cadillac and Buick have seen steady growth within their sector and have been marketed very well to date. Cadillac is seen as prestigue symbol and has a larger pricetag than any of the other models. Buick is showing phenominal growth with an introduction of new products that is taking the focus of†¦show more content†¦General Motors employs a competitive pricing strategy out of necessity in the current marketplace and they always work from a list price. The list price is located in the window of every single vehicle on a car lot. There is a stigma in the auto industry with consumers believing that nobody ever pays sticker price. This theory is being tested with the new Terrain and Equinox models, as they do not offer any cash discounts and the only discount available to the consumer comes from the dealerships themselves. A variety of different pricing strategies exist in the market for vehicles and they include cash discounts, rebates, quantity discounts for businesses (aka fleet), trade-ins, loss-leaders or rebates. The customer always feels the best when they can employ all of these strategies, as implausible as that seems. The current 2010 buyer is more educated than ever before and because of this the pricing strategy needs to be clear and concise throughout all promotional mediums. We are going to change the avenue that General Motors is using for price by reintroducing 0% financing and bringing back leasing. Because of the current economic conditions, the general population has become very price sensitive and as a result General Motors has created large cash discounts on most vehicles. These large discounts are in response to low interest rates offered by banks on lines of credit and the surprisingly high level of availability. We are not suggestingShow MoreRelatedSwot Analysis for Any One Automobile Brand1534 Words   |  7 Pagesthis analysis help in planning marketing strategies for the brand? Ans. SWOT Analysis General Motors: Introduction General Motors is an omnipresent company in the United States, a company so essential to the overall health of the U.S economy that it spawned the phrase â€Å"as GM goes, so goes the nation†. Long known for the manufacturing of cars, trucks and automobiles, General Motors has also engaged in finance and insurance. Following is SWOT analysis of General Motors However, most recently theRead MoreGeneral Motors, Gm, And Its Effect On The Heart Of Detroit, Michigan Essay1708 Words   |  7 Pages1908 was the year William C. Durant founded the General Motors Company in the heart of Detroit, Michigan. Throughout the ups and downs of General Motors, they still prove to be one of the leading companies in automotive production. From the founding of GM in 1908 till present day; General Motors has made strong investments, and joint ventures regarding their company s’ success. Much of GM’s early investments were to acquire the assistance of other companies, whether it be producing steering wheelsRead MoreGeneral Motors Mission Statement1055 Words   |  5 PagesI have grown up around General Motors vehicles. My grandparents drove Cadillacs and Buicks, my parents and I drive Chevrolets. The vehicles have always been reliable and the dealerships were always pleasant. For this final paper, I decided to go deeper into the company. General Motors was founded on September 16, 1908 in Flint, Michigan by William C. Durant. There were less than 8,000 horse-drawn vehicles in America. GM became the world’s largest automaker and has been global industry leader inRead MoreSwot Analysis Of Holden And General Motors Group1632 Words   |  7 PagesAsia and the Middle East is the Holden/General Motors group, a well established Australian car manufacturing company, in which holds one of the top market shares for the car industry in Australia. This business report will outline: †¢ The role of Holden in the car manufacturing industry †¢ A swot analysis (strengths, weaknesses, opportunities and threats) of the company †¢ Marketing objectives and target market for Holdens various products and services †¢ Marketing strategies that Holden has implementedRead MoreMarketing Strategy Of Holden : Holden1282 Words   |  6 Pages. 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The analysis will include the company’s core business, the size of the companies, andRead MoreEssay on General Motors1323 Words   |  6 PagesGeneral Motors was founded in September of 1908 by William Durant during a time that there were less than 8,000 in the United States. Durant was already known in Flint, Michigan for his horse drawn vehicles. â€Å"At its inception GM held only the Buick Motor Company, but in a matter of years would acquire more than 20 com panies including Oldsmobile, Cadillac, and Oakland, today known as Pontiac.†(History Heritage-Creation,† 2014) General Motors set the tone in the automobile industry with designRead MoreExamining Competition Case Study1077 Words   |  5 Pagesefforts into their promoting plans and utilize the correct apparatuses in the correct way. They ought to likewise assess the crusade execution and its impact on business execution. The point of this examination is to characterize the vital approach received by the organizations and competition in between Kia and others like Toyota, Honda, Ford or Hyundai. History From 1944 at Seoul, South Korea (Kia.co.uk, 2016), Kia Motors Corporation has grown as a leading motor vehicle manufacturing inRead MoreGeneral Motors : Strategic Strategy And Customer Value Creation1419 Words   |  6 PagesNowadays, General Motors is a widely known corporation, which has the offices and services present in the different parts of the world. The company was established in 1908, and since then, it aims towards the constant innovation and development of the new products (Pelfey, 2006). Today, it is present in 120 countries around the world and continues opening the offices and dealerships worldwide (General Motors: About GM, 2016). General Motors change the flow of history and business processes in theRead MoreImportance of Marketing882 Words   |  4 Pageshead: THE IMPORTANCE OF MARKETING IN ORGANIZATIONS The Importance of Marketing in Organizations Verisha Barrett University of Phoenix Marketing MKT/421 Marc Mosko Apr 22, 2006 The Importance of Marketing in Organizations Marketing has become one of the most critical increasing forces which drive today’s companies. With marketing a company has power to carefully plan and implement the strategies to make a company successful. I view marketing as everything a company